What is Football Dreamz?

We have created Football Dreamz, a new and unique entertainment concept for the sport fans focusing on the development of youth talents and players' management. Football Dreamz is a modern reality show in which young selected football talents mainly from Africa will be given the opportunity to win a professional contract with a European professional club.

A line of players on a beach pitch in front of a goal of driftwood, the sea behind them

The concept in five parts

  1. 01

    Business concept

    The business concept is to develop and produce the TV talent format Football Dreamz on a global TV market and to establish in players' management for talented football players mainly in Africa.

  2. 02

    Vision

    The vision is to establish Football Dreamz as a global and well-known TV talent format on all continents, both for women's and men's football. The purpose is also to establish as an important players' management company where the combination with Football Dreamz makes us attractive for young talented players.

  3. 03

    Players management

    The players' market is a billion industry and we see great opportunities for Football Dreamz to establish itself on the market. We are going to establish as an important players' management company where the combination with Football Dreamz will make us attractive for young talented players. All our players are given a strong and solid representation where we do professional evaluations and have a constructive dialogue to help the players to grow as a football player and person.

  4. 04

    Scouting network

    We have a scouting network which today is active in over 13 countries where we cooperate with global collaborators in national football federations, clubs, academies, sport directors, scouts and agents. We are organising scouting programmes where we evaluate thousands of players with the aim to place players for try outs in professional clubs. We are fully aware that the market for players is extremely tough and competitive.

  5. 05

    Club network

    We have an international club network of more than 30 clubs and collaborations with both scouts, agents, sport directors and clubs. In our club network we give the opportunity to young talented players to be invited for try outs and evaluation where the players and clubs have the possibility to get to know each other.

Legends and ambassadors

Legends of the game from Nigeria and around the world, and the ambassadors who put their names to the format.

The company behind the format

Football Dreamz is a format of Nexar Group AB, a Swedish company listed on NGM Growth Market under the ticker NXAR.

This site is about the format. The listed company, its reporting and its announcements are Nexar Group AB's own.

The partners behind the format

  • Umbro
  • Nigerian Television Authority
  • Kanu International Football Academy
  • MN2S